Which IT products dominated workplaces, conference rooms, and shopping carts of companies in 2024? Click rates on the ITscope platform reveal which devices were truly in demand—offering fascinating insights into B2B IT trends. Some classics maintained their top positions, while new releases brought surprises. Here is the list of the most-clicked IT products of 2024, from tablets to complete systems and software.
Rank 1: Apple iPad 10.2-inch – A classic with declining demand
The Apple iPad 10.2 (9th Generation) was a long-time bestseller, especially during the first half of 2024, achieving 34,930 clicks on ITscope. However, interest waned after August. With a current reseller purchase price (RPP) of approximately €275, the model remains a relatively affordable entry point into the Apple ecosystem. Yet, the hardware, unchanged since 2021, is starting to reach its limits.
Rank 2: Lenovo ThinkCentre M70q Gen4 – Popular but no longer available
The Lenovo ThinkCentre M70q Gen4 was one of the most popular PC complete systems of 2024. Featuring an Intel Core i5-13400T, 16 GB DDR4 memory, and a 512 GB SSD, this mini-PC provided solid office performance. However, as of mid-October, it became a scarce commodity and is no longer available.
Rank 3: Lenovo ThinkPad E16 – Autumn riser with solid features
The Lenovo ThinkPad E16 with Intel Core Ultra processor and up to 32 GB RAM saw a sharp increase in popularity in October 2024. Previously showing steady click rates, the autumn surge indicated growing demand for powerful yet affordable notebooks. In earlier market analyses, its fully upgradable RAM was particularly highlighted as a strength.
Rank 4: Dell Professional P2422H – A steady classic in the monitor market
The Dell Professional P2422H remains the most popular monitor on ITscope. With a 24-inch screen size and a resolution of 1920 x 1080 pixels, it continues to be a reliable choice for business environments. While other models boast new features, the monitor market remains relatively stable as office requirements evolve slowly.
Rank 5: Apple iPhone 15 Pro Max – The undisputed high-end choice
With a reseller purchase price of €1,045 to €1,150, the iPhone 15 Pro Max is among the premium smartphones. Its features—including the powerful A17 Pro chip, excellent camera technology, and durable titanium casing—make it a popular choice for professionals and consumers alike. Click rates remained consistently high throughout the year, proving Apple hit the mark with this model.
Rank 6: Jabra Evolve2 65 – The standard for online meetings
Since its release in 2020, the Jabra Evolve2 65 has been one of the most sought-after headsets for video conferencing and online meetings. Its stable connectivity, good sound quality, and user-friendly design make it a reliable choice for hybrid work models where video calls are part of daily routines. Consistent click rates show that the model remains attractive even after several years.
Rank 7: Apple iPhone 15 – Solid demand in autumn
The iPhone 15 saw a significant increase in click rates in September, driven by its launch and the associated buzz. Technically, the smartphone impresses with the A16 Bionic chip, known from last year’s Pro models, and an improved camera. With an RPP of around €800 to €900, the iPhone 15 positions itself in the upper mid-range segment.
Rank 8: HP ProBook 450 G10 – Sought-after and scarcely available
The HP ProBook 450 G10 could have achieved even higher click rates on ITscope in 2024 if it hadn’t faced recurring supply shortages since March or April. The demand for the device underscores that compact, powerful business notebooks remain essential in IT procurement.
Rank 9: Microsoft Windows 11 Pro – The foundation of modern workplaces
The license for Microsoft Windows 11 Pro remains a standard for businesses. In 2024, the software continued to be frequently clicked and purchased, highlighting the Pro edition as the preferred choice in the B2B sector. With security features like hardware-based isolation and integrated encryption, it is optimized for hybrid work environments and corporate requirements.
Rank 10: Apple iPad 10.9-inch – Price drop boosts demand
The Apple iPad 10.9-inch (10th Generation) achieved solid click rates in 2024. Notably, the price dropped significantly from €450 to €350 RPP in February, which noticeably increased interest in the model. The iPad remains a popular all-rounder for businesses and educational institutions.
Always in tune with the IT industry
Are you interested in more insights into the most popular IT products and trends in the B2B sector? With a free trial account, you can try ITscope for 30 days without obligation.
These analyses by ITscope GmbH are based on click rates on the ITscope platform from January 1, 2024, to December 2, 2024.